Mike VachowMay 16, 20222 minCommunication and RecruitmentA lasting change from the pandemic: schools will need dedicated communication and recruitment leaders.
Mike VachowJul 20, 20213 minNew AgainFamilies who came to independent schools last school year are the marketing opportunity of a lifetime for independent schools.
Mike VachowSep 16, 20203 minRetention 2020 - 2021A prescription for retention during a pandemic school year.
Mike VachowFeb 27, 20203 minSeen and KnownAny member of a school community should expect to be seen and known. Heads must lead and model this effort.
Mike VachowJan 6, 20203 minThe Millennial ParentMillennials are discovering that choosing a school for their children is the most difficult decision of their lives.
Mike VachowDec 3, 20194 minRetention Crunch TimeHow good are your school's retention efforts? Take a close look at the months of December and January, retention crunch time.
Mike VachowOct 15, 20194 minMoe 2.0The ability to build relationships is the most important skill for enrollment professionals to possess.
Mike VachowSep 2, 20194 minCommunity as MarketingCultivate the complex web of relationships between families and the school that generate loyalty. That's independent school marketing.