Marketing

Mike Vachow

Communication and Recruitment

A lasting change from the pandemic: schools will need dedicated communication and recruitment leaders.

Mike Vachow

New Again

Families who came to independent schools last school year are the marketing opportunity of a lifetime for independent schools.

Mike Vachow

Retention 2020 - 2021

A prescription for retention during a pandemic school year.

Mike Vachow

Seen and Known

Any member of a school community should expect to be seen and known. Heads must lead and model this effort.

Mike Vachow

The Millennial Parent

Millennials are discovering that choosing a school for their children is the most difficult decision of their lives.

Mike Vachow

Retention Crunch Time

How good are your school's retention efforts? Take a close look at the months of December and January, retention crunch time.

Mike Vachow

Moe 2.0

The ability to build relationships is the most important skill for enrollment professionals to possess.

Mike Vachow

Community as Marketing

Cultivate the complex web of relationships between families and the school that generate loyalty. That's independent school marketing.