Mike Vachow
Student Retention: The First Two Weeks
Enrollment directors are wise to spend the first two weeks of the school year focused entirely on retention.
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Mike Vachow
Sep 30, 20223 min read
Boomerang Carrot
To retain students and faculty, independent schools should remove uncertainty when and wherever possible.
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Mike Vachow
Jul 20, 20213 min read
New Again
Families who came to independent schools last school year are the marketing opportunity of a lifetime for independent schools.
271 views0 comments
Mike Vachow
Mar 9, 20213 min read
A Modest Proposal
A prescription for a post-pandemic fall at independent elementary schools.
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Mike Vachow
Nov 11, 20203 min read
Report from the Admission Office
Report from the field: independent school enrollment trends, November 2020.
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Mike Vachow
Oct 28, 20203 min read
Core Work
Enrollment professionals follow these core principles in their work with prospective parents.
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Mike Vachow
Oct 1, 20207 min read
Safe Harboring
Over the summer, independent schools enrolled students leaving schools that had mismanaged the COVID crisis. Now they must retain them.
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Mike Vachow
Sep 22, 20202 min read
The New, Older Normal
Next year, the new normal for elementary schools may be older than the old normal.
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Mike Vachow
Sep 16, 20203 min read
Retention 2020 - 2021
A prescription for retention during a pandemic school year.
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Mike Vachow
Aug 20, 20204 min read
On the Horizon: Budget 2021 - 2022
Approval of the 2021-2022 budget is 4 months away. Retention plans for students and faculty are the key.
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Mike Vachow
May 12, 20202 min read
Start at the Beginning
In planning for the fall, independent school leaders should be creative in finding ways to have elementary students on campus every day.
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Mike Vachow
Apr 21, 20203 min read
Gap Year
College and elementary students could take a gap year in 2020 - 2021, together.
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Mike Vachow
Mar 18, 20203 min read
Love (and Retention) in the Time of COVID
A summer enrollment plan for indy schools recovering from the COVID crisis.
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Mike Vachow
Feb 27, 20203 min read
Seen and Known
Any member of a school community should expect to be seen and known. Heads must lead and model this effort.
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Mike Vachow
Feb 16, 20204 min read
Bubble Season
In their employment and enrollment decisions, heads balance compassion with their duty to protect the school's mission and bottom line.
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Mike Vachow
Jan 16, 20204 min read
Prospective Families: Jobs to Be Taught
Independent school enrollment professionals must be good teachers of prospective parents.
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Mike Vachow
Jan 6, 20203 min read
The Millennial Parent
Millennials are discovering that choosing a school for their children is the most difficult decision of their lives.
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Mike Vachow
Dec 3, 20194 min read
Retention Crunch Time
How good are your school's retention efforts? Take a close look at the months of December and January, retention crunch time.
324 views0 comments
Mike Vachow
Oct 15, 20194 min read
Moe 2.0
The ability to build relationships is the most important skill for enrollment professionals to possess.
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Mike Vachow
Sep 2, 20194 min read
Community as Marketing
Cultivate the complex web of relationships between families and the school that generate loyalty. That's independent school marketing.
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