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December 3, 2019

At Knuckleball Consulting, we believe that establishing strong relationships within the school community is the key to retention and to effective marketing.  If you're looking for a measure of how good your school is at this relationship work, take a close look at the...

October 15, 2019

As a very young teacher, I was convinced that job interviews were opportunities for each party to communicate its needs and assets, for each to find its interlocking "fit." Thankfully, an early mentor disabused me of this folly.  She said, when you interview for a job,...

September 2, 2019

How can schools build marketing efforts that support and leverage the enthusiastic praise of current and past families, faculty/staff, alumni and friends? Knuckleball Consulting can recommend excellent marketing consultants who know a lot about search engine optimizati...

July 24, 2019

In 2013 Google conducted Project Oxygen, a review of 15 years' worth of employee evaluation, hiring, firing and promotion data in order to discover the key qualities of its highest performing employees.  All of those employees had been hired primarily because of their...

June 20, 2019

The 2016 report on The State of the Independent School Admission Industry from the Enrollment Management Association and the 2013 report The Evolution of the Independent School Admission Professional from SSATB provide critical guidance to schools on improving the qual...

December 1, 2017

I'm always shocked to discover organizational structures at some independent schools in which the Director of Admission (increasingly now, and wisely, Director of Enrollment Management)  is not a direct report to the Head of School.  If your school is like most, your D...

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