December 3, 2019

At Knuckleball Consulting, we believe that establishing strong relationships within the school community is the key to retention and to effective marketing.  If you're looking for a measure of how good your school is at this relationship work, take a close look at the...

September 2, 2019

How can schools build marketing efforts that support and leverage the enthusiastic praise of current and past families, faculty/staff, alumni and friends? Knuckleball Consulting can recommend excellent marketing consultants who know a lot about search engine optimizati...

July 24, 2019

In 2013 Google conducted Project Oxygen, a review of 15 years' worth of employee evaluation, hiring, firing and promotion data in order to discover the key qualities of its highest performing employees.  All of those employees had been hired primarily because of their...

April 11, 2019

Like the Simpsons, most independent schools have outwardly friendly but demanding neighbors.  Depending on your neighborhood, those relationships can be relatively simple or extraordinarily complex.  In either case, it's a certainty that the neighborhood dynamics will...

November 14, 2018

You've got bad news to relate that will resonate across the entire school community :  the school must sell several acres of campus to make ends meet; the head search has failed; the controversial sixth grade history teacher will not return after winter break.  There's...

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Retention Crunch Time

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